The REALTOR® Trademark and Logo in Member Marketing

As part of the charter issued to BRR by the National Association of REALTORS®, BRR is required to enforce NAR’s trademark rules surrounding the use of the term “REALTOR®” (a registered trademark owned by NAR) by our members and within our jurisdiction. We’re sending this notice to all of our REALTOR® members as an annual reminder on how to how to properly use the REALTOR® trademark and logo in your marketing.

Below is information about what’s allowed and what is not regarding the trademark rules. REALTOR® members of NAR may refer to themselves as a “REALTOR®” but only in connection with their full name or their brokerage, as follows, and not with team names, adjectives or descriptors: REALTOR usage examples

Agents who have incorrectly used “REALTOR®” in connection with a geography or other adjective, usually ask why the BRR and Idaho REALTORS® (IR) names are allowed. It’s due to an exception that NAR has for associations; however, that does not extend to members.

Often the misuse of the trademark is unintentional; nevertheless, it must be corrected in all instances, including but not limited to advertisements, websites/URLs, email addresses, social media profiles, business cards, signs, etc., as soon as possible — expenses we’d much rather see members avoid. This is why BRR shares this information with new members and sends an annual reminder (this email) to all members. We ask that you review it when considering changes to branding and before new materials are created.

To get the ® symbol, use Alt+0174 on PCs, Option+R on Macs, or type “(r)” and hit “Enter.”

More information about NAR’s trademark rules is available at nar.realtor/logos-and-trademarkrules, including the requirement to use the term in all caps and with the registered “R” symbol. Additional information about using it on social media is at nar.realtor/logos-and-trademarkrules/trademark-use-on-social-media, for instances where the registered “R” symbol is unavailable. We also have this information in a printable guide.

If you have any questions about this, please contact BRR’s Chief Executive Officer, Breanna Vanstrom, at breanna@boirealtors.com. You can also reach out to Breanna to request a review of your branding, marketing, communications, etc., to ensure the trademark is being used properly. If your marketing materials are currently misusing the trademark, we thank you in advance for getting them corrected as quickly as possible. Thank you for your assistance in protecting the REALTOR® brand in our market.

The Four Most Common Ways I Break Your Deals

Four Ways I Break Your Deals

Guest blog post featuring Tim Tyree, BRR’s legal counsel and principal of Tyree Legal, PLLC.

Recently, I attended a First Friday Broker Forum. The discussion topic was this: When I receive a phone call and the prospective client asks, “I want to get out of my contract,” or asks, “can the buyer break our contract?”, here are the most common ways I can break the deal.

By far the most common deal killer is the lack of a sufficient legal description. This is a double-edged sword because not only does the lack of a sufficient legal description render the contract invalid, it also exposes the agent to liability. Pursuant to the Idaho Real Estate License Law, all offers to purchase must have a legal description. The failure to provide a legal description exposes the agent to liability.

The most common mistake I see is using a legal description taken from the county assessor’s webpage. That description is not always complete, especially when the property contains multiple parcels. If it’s not complete, the contract is in jeopardy.

The fix is easy — obtain a copy of the seller’s vesting deed. Obtaining the deed confirms two points, the legal description of the property and the identity of the seller (more on the seller later). If the deed is just for a lot and block, the Idaho REALTOR® forms make it easy, but if it’s anything more, attach the whole deed and remember to initial all pages. Yes, you can attach just the legal description from the deed, but sometimes the legal description is spread out and there’s no harm in attaching the whole deed.

By confirming the identity of the seller in the deed, you avoid another common mistake — binding the actual owner of the property. This one does not always result in a broken contract because the party making the contract has liability exposure, but if not all parties are listed, their hold out may bust the deal.

The most common mistakes arise when there are multiple owners. We all know we need both spouses to sign, but sometimes there are kids, siblings or co-owners that don’t actively participate in the property. If they’re left out, the contract is at risk.

The third common out is the financing contingency. Line 32 of the July ‘18 RE-21 reads “This Agreement is contingent upon BUYER obtaining the following financing[.]” The usual fact pattern is just before closing the buyer backs out, citing this contingency. Sometimes it’s for legitimate purposes, sometimes it appears the buyer is playing games, but the seller is always upset.

The seller also always points to the lender approval letter, seemingly believing this ended the contingency. We know it does not. If you want to end this contingency, end it. Add a provision that the contingency will end at a certain time.

Section 4 of the RE-21 is my fourth most-common problem source. Often, I see agents adding the phrase “this offer is contingent on an inspection.” I believe agents see the phrase in other deals and so believe it must mean something, and it does. It means you’ve created a new contingency.

Section 10 of the RE-21 already has an inspection contingency, so if you mark the right box, the offer is contingent on an inspection and Section 10 walks the parties through a very detailed step-by-step process. Your new contingency has no end date, so a buyer looking for an out may claim this contingency is not satisfied and terminate the contract. Because of the contingency waivers in the RE-10, this argument may fail, but the concern remains and applies to any contingency added to the contract. Avoid duplicating concepts already addressed in the forms and, when drafting contingencies, consider adding end dates.

My final tip is to encourage your broker to attend the First Friday Broker Forum. Getting to know your fellow practitioners leads to better relationships and better deals, and we all want that.

###

This article is for educational purposes only and is not intended to be legal advice. Every situation is different, and you should consult with your own legal counsel before acting on the matters discussed in this article.

Tim Tyree serves as legal counsel to BRR and is the principal of Tyree Legal, PLLC.

Boise Regional REALTORS® Welcomes New Staff

Marind Amano

BRR Events Specialist Marind Amano

Marind Amano has joined as the BRR’s Events Specialist, overseeing the planning and execution of all membership events and the community engagement efforts of the REALTORS® Community Foundation, BRR’s wholly-owned charitable organization.

For the past 10 years, Marind has been an Event Producer for a Seattle-based company where she worked on conferences, awards shows, and red carpet events, in addition to projects with Netflix, Ed Sheeran, and E! People’s Choice Awards. Marind earned her degree in Business Administration from Northwest Nazarene University.

BRR Communications Specialist Annie Exline

BRR Communications Specialist Annie Exline

Annie Exline has joined as the Communications Specialist, where she will be implementing the association’s communications plan through BRR’s website, social media, public relations, and more.

Annie’s previous work includes projects for the Nampa School District, Habitat for Humanity, and the “Vote Yes” Meridian Library Committee. She most recently worked as a copywriter for a Boise-based startup providing provided content and digital marketing. She graduated from the University of Idaho with a degree in Public Relations and will complete a Masters in Technical Communications from Boise State University in 2019.

In addition to the new hires, BRR is excited to announce internal promotions of two employees.

BRR Government Affairs Manager Cameron Kinzer

BRR Government Affairs Manager Cameron Kinzer

Cameron Kinzer was promoted to Government Affairs Manager. In this new position, Cameron will be taking on a larger role in supporting BRR’s legislative, policy, and advocacy efforts. Since he started with BRR in 2017, his skills in researching and identifying issues that relate to real estate, private property rights, housing, planning and zoning, transportation, and more have proved invaluable to the organization.

BRR Finance Manager

BRR Finance Manager

Kym Reeves was promoted to Finance Manager and is now responsible for overseeing the financial reporting and policies for the association. Her background in finance and accounting as well as her attention to detail and organizational skills make her a perfect fit for this new role. Kym has been with BRR since 2015.

“These staff changes were done to better meet the goals in the association’s strategic plan, capitalize on the strengths of our outstanding staff, and most importantly, expand BRR’s capabilities to take on new opportunities,” said Breanna Vanstrom, Chief Executive Officer for BRR.

BRR has also added Pam Dilbeck as a Member Support Specialist. So next time you’re in the office, be sure to say “hi” to all of the new staff members!

BRR Member Support Specialist Pam Dilbeck

BRR Member Support Specialist Pam Dilbeck

Award Applications and Nomination Forms

The deadline to submit 2018 Production Award applications, 2018 Honor Society applications, and 2019 Individual Award nomination forms has passed. Thank you to everyone who has submitted, we look forward to recognizing our top producers and award winners at the REALTOR® Awards Gala on March 8.

All nominations, applications, and any required documentation noted must be submitted to awards@boirealtors.com by Friday, January 25, 2019, at 5:00 p.m. MT. Late or incomplete applications received after this date will not be processed.

Have questions?  Visit our FAQ page and find production applications at boirealtors.com/production-awards!

Production Award COE
Honor Society COE

Individual Award COE

Four Steps You Need to Take to Protect Your Clients From Wire Fraud

fraud_sliderAs KTVB recently reported, a local family was scammed out of $80,000 down payment in a wire fraud scheme in which their agent’s email was hacked, and fraudulent wire instructions were sent to the buyer. Now that the money has been wired, it’s unlikely that it will be recovered.

Wire fraud and cybercrime is a very serious issue and one that isn’t going away any time soon. Don’t let your clients become victims, take these four steps TODAY to protect your clients and yourself.

1) Inform your clients that you will NEVER share wire instructions over email, but only verbally over the phone or in person. Educate them about the risks, and insist they call you (using the phone number you provided, not one from a suspicious email) if they receive instructions via email, or if anything feels “off.”

2) Use an email service that provides two-factor authentication and make sure it’s enabled.

3) Change your email password and make sure it’s a strong password. Set up a calendar reminder to change your email password regularly, and then follow through.

4) Add a standard warning about wire scams to your email signature or include a disclaimer at the bottom of your emails explaining that you will not discuss personal financial information over email. (Sample from NAR.) Here’s another example: ALERT! [Brokerage Name] will never send you wiring information via email or request that you send us personal financial information by email. If you receive an email message like this concerning any transaction involving [Brokerage Name], do not respond to the email and immediately contact your agent via phone.

Additional tips and resources:

REALTORS® Community Foundation Awarded $1,500 Grant from First Story

The REALTORS® Community Foundation, the 501(c)(3) charitable arm of Boise Regional REALTORS® (BRR), recently received a $1,500 grant from First Story, a 501(c)(3) non-profit organization founded by Hayden Homes.

The funds will be used to further the REALTORS® Community Foundation’s mission to improve the quality of life in the Boise region through housing-related projects and grants.

“We are so honored to be selected by First Story for this grant,” said Kim Daley, 2018 REALTORS® Community Foundation President, and Business Development Officer for Stewart Title. “These funds will make a significant difference towards reaching our goals of addressing housing-related and community needs.”

The REALTORS® Community Foundation offers opportunities for local real estate professionals give back to our community with their time, talents, and donations.

First Story Grant Photo 2018

Kim Daley, REALTORS® Community Foundation President (center left), and Breanna Vanstrom, Boise Regional REALTORS® Chief Executive Officer (center), accept the $1,500 check from Hayden Homes and First Story representatives.

# # #

Boise Regional REALTORS® (BRR) is a 501(c)6 trade association, representing real estate professionals throughout the Boise region. Established in 1920, BRR is the largest local REALTOR® association in the state of Idaho, helping members achieve real estate success through ethics, professionalism, and connections. BRR has two wholly-owned subsidiaries, Intermountain MLS (IMLS) and the REALTORS® Community Foundation.

Established in Redmond, Oregon in 1989, Hayden Homes has provided 15,000 new homes to price conscious, value-driven homebuyers in underserved, secondary markets throughout Washington, Oregon, and Idaho. Hayden Homes continues to be the largest privately-owned new home builder in the Pacific Northwest.

With a commitment to building a strong community together, Hayden Homes has contributed 2.5 billion dollars to local economies and creates more than 5,500 jobs annually. Hayden Homes supports philanthropic efforts in the communities in which they build and have contributed more than 13.3 million dollars in charitable donations with the flagship of their giving through the 501(c)(3) Non-Profit, First Story. To date, First Story has provided 72 deserving and capable families throughout the Pacific Northwest with a safe, healthy affordable home and a first step toward financial freedom.

2019 REALTOR® Membership Renewal Dues

Dues Billing Graphic

Pay your 2019 dues online (REALTORS® can login with their IMLS Paragon credentials) or call 208-376-0363 to pay by phone or with questions.

Membership dues for 2019 were made available on member accounts on Tuesday, September 25, 2018. Avoid the $100 late fee by paying your dues prior to the Monday, December 31, 2018 deadline. And don’t forget… your annual REALTOR® dues are not set up as an auto-debit like your quarterly IMLS fees.

Your invoice is comprised of the following membership dues, investments, and contributions:

  • Boise Regional REALTORS® Dues — $200
  • Idaho REALTORS® Dues — $180
  • National Association of REALTORS® Dues — $185
  • REALTORS® Political Action Committee (RPAC) Suggested/Voluntary Investment* — $30 for REALTORS® and Appraisers; $99 for Designated REALTORS®/Brokers
  • Learn more about Investing in RPAC
    Your voluntary investment in the REALTORS® Political Action Committee (RPAC) is designated for political purposes to support or oppose candidates and issues that affect the housing industry. From city hall to the state house to the U.S. Capitol, our elected officials are making decisions that have a huge impact on the bottom line of REALTORS® and their customers. RPAC speaks with one voice to build strong communities, promote a vibrant business environment, and protect the real estate industry. From defending mortgage interest deductibility to stopping a transfer tax on every real estate transaction, RPAC is there for you. All RPAC Investments made via dues billing are earmarked for 2018 fundraising goals. Questions about RPAC? Contact BRR Director of Government Affairs Soren DoriusYou may refuse to contribute without reprisal and the National Association of REALTORS® or any of its state associations or local boards will not favor or disfavor any member because of the amount contributed.
  • REALTORS® Community Foundation Suggested/Voluntary Donation* — $5
    • Learn more about the BRR Foundation
      Your voluntary donation to the REALTORS® Community Foundation helps us achieve our mission to improve the quality of life in the Boise region through housing-related projects and grants, demonstrating the many ways REALTORS® and industry professionals give back to the community. Since its inception in 1995, the BRR Foundation has provided over $1.7 million in grants to qualifying non-profit organizations throughout Ada and Gem counties. Questions about the foundation? Learn more at boirealtors.com/realtor-foundationYou may refuse to contribute without reprisal and Boise Regional REALTORS® will not favor or disfavor any member because of the amount contributed. 

*To edit the amounts for RPAC and the REALTORS® Community Foundation, simply click “EDIT” on the Order Summary page before clicking “Pay Now.”

Deductibility Rules

100% of donations made to the REALTORS® Community Foundation are tax-deductible since the foundation is a 501(c)3 organization. RPAC voluntary contributions are not deductible for Federal Income Tax purposes. Provisions of the Federal Tax Act regarding lobbying expenses limit the extent to which National, state, and local dues are deductible.  For 2019, with dues at $185 per member, NAR computes 38% or $57 to be nondeductible for income tax purposes due to NAR lobbying efforts. Please note the entire $35 Public Awareness Campaign special assessment (which is included in the $185sum) qualifies as fully deductible. For 2019, with dues at $180 per member, Idaho REALTORS® computes $27.79 to be nondeductible for income tax purposes due to Idaho REALTORS® lobbying efforts. Please note the entire $10 Legal Review Fee and $142.21 of the Idaho REALTORS® dues qualifies as fully deductible. For 2019, with dues at $200 per member, the full $200 for Boise Regional REALTORS® dues qualifies as fully deductible, since none of it is used for lobbying efforts.

NOTE: Boise Regional REALTORS® and its affiliates do not provide tax, legal, accounting, or financial advice. This has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal, accounting or financial advice. You should consult your own tax, legal, accounting, or financial advisors about your specific situation. 

 

Why are NAR dues up $30?
The NAR 2019 dues increase is $30, which includes $17 dedicated to REALTOR® Party programming and $13 for operating programming, for a total per member amount of $150 a year. Together with the $35 special assessment for the consumer advertising campaign, annual membership fees for 2019 total $185. There has not been an increase in dues, special assessment or REALTOR® Party funding since 2011.

In May 2018, NAR’s Board of Directors passed the 2019 budget with $35 million in new programming known as the S.M.A.R.T. Budget Initiative, for Strategic Measures Advancing REALTORS® to Tomorrow. The dues increase will allow members to take advantage of the following new initiatives:

  • $20 million for REALTOR® Party Programming
  • $2 million for new Commitment to Excellence Program, Financial Wellness Program and Strategic Business,
  • Innovation and Technology initiatives
  • $6 million for NAR occupancy costs for 10-year, $45 million Chicago building renovation
  • $7.5 million for zipForm® Plus Forms & Transaction Management Platform

For more information about the dues increase and SMART Budget Initiative, review the Frequently Asked Questions, Budget Information Sheet, the How NAR Membership Dues Help REALTORS® Succeed infographic, or visit nar.realtor/smartbudget.

You can also call NAR Member Support at 800-874-6500, email them at ContactNAR@realtors.org, or chat online with a Member Support Specialist at nar.realtor/help.

 

How does REALTOR® membership benefit my business?
We get it… paying membership dues isn’t quite as fun as buying a new gadget, sCoverhoes, or purse. However, we want to make sure you’re getting your money’s worth by taking advantage of all of your member benefits. We’ve highlighted a few member favorites from Boise Regional REALTORS®, Idaho REALTORS®, and the National Association of REALTORS® below. If you’re looking for a comprehensive list, check out BRR’s member benefits brochure, or the REALTOR Benefits® Program Catalog for member discounts and special offers.

  1. Two Idaho Commission CORE courses at BRR per licensing cycle for free ($50 value each) and free lunch at our monthly Lunch & Learn classes. View our Upcoming Classes page for dates and details.
  2. Free social media content from the National Association of REALTORS® “Get REALTOR®” initiative, com’s shareable content portal, Idaho REALTORS® “Empower the R” campaign, and, through Boise Regional REALTORS® Facebook, Twitter, and Content Corner. Share, repost, and repurpose anything you’d like from these sources!
  3. Free market reports, graphics, and analyses about real estate activity in Ada, Canyon, and Gem counties updated monthly for you to use in your research, presentations, and communications. If you’re looking for national stats, NAR provides research reports, residential housing statistics, and commercial research.
  4. Free quarterly 59 Minute Meetings, a Mid-Year Housing Summit, and Annual Membership Meeting featuring local experts and national speakers, providing insights on the housing market, economy, and legislative issues.
  5. Discounts and exclusive offers on products and services from Sprint, Jeep, FedEx, Dell, and much more, through NAR’s REALTOR® Benefits Program, and competitive prices on open house and rider signs in BRR’s REALTOR® Store.

We know how busy you are each day, and how you don’t always have time to research what’s going on at the association — or to look beyond the great tools you get through Intermountain MLS. So again, we encourage you to incorporate the benefits noted above, and others, into your business plan and practices to get the most out of your membership and dues investment!

 

For answers to other FAQs regarding dues, please visit our Dues Billing FAQs page, contact us with any specific questions, or visit boirealtors.com anytime for resources, news, and upcoming events.

REALTOR® ornaments on sale now at the BRR store

Looking for the perfect gift for the REALTOR® in your life? Consider getting them a lovely REALTOR® ‘R’ ornament for their tree! Either ornament makes a great gift on its own, or use one to dress up your holiday wrapping!

Crystal-R-Ornament-300x200

Crystal ‘R’ Ornament

$7.50 for members/ $10.00 for non-members

Snowflake Ornament - compressed

Snowflake ‘R’ Ornament

$5.00 for members/ $7.00 for non-members

If you’re looking for other great gift ideas, check out the BRR REALTOR® store for more REALTOR® swag and supplies!

 

 

 

NAR Conference Report — November 2018

The REALTORS® Conference & Expo in Boston was full of committee work, roundtables, educational sessions, the NAR Board Meeting, as more. NAR Director Gail Hartnett was even recognized as Idaho REALTOR® of the year on stage during the general session! BRR attendees had a wealth of information to bring back and share with our association.

PHOTO GALLERY

2018 conference

 

Notes, session takeaways, and ideas from those who attended:

BRR President Gary Salisbury

The excitement of a gathering that large in Boston a city so rich with history and culture.

The fact that NAR has finally got the C2EX program (Commitment to Excellence) live and available is a great step forward to create a standard of professionalism in our industry. The program is robust and a wonderful self-checking measuring tool.

The Charitable Foundation Idea Exchange is a useful and resourceful, 2 hours gathering. Successful fundraising ideas: night at local cooking school; “Welcome to your new home gift” a certificate regarding the donation given to the Foundation in their honor; Increase amount suggested on billing, some as high as $50.

Large Board Roundtable discussions: Many boards still wrestling with MLS and coming soon issues. YPN structure and how it compliments strategic plan. Local boards merging, why, how and timing. Communication to members always a challenge, many boards using video and streaming, some board are sending leadership to office sales meetings (Albuquerque has an Ambassador program — agent from each brokerage given the task to share weekly information from the association.)

Government Affairs: flood insurance extension high priority.  Maybe more changes thru regulation, than Congress.


BRR President-Elect Phil Mount

Once again, as I have talked with our colleagues from associations across the country, there is much which BRR has already addressed.  However, questions about “who is our key customer?” or “how can we increase member involvement?” seem to be evergreen questions that every association struggles with.

There is some cool stuff happening that we can leverage from.  I was particularly struck by the Arlington, TX Association who established a membership involvement program to mentor newer (often younger) members called the Gap program.  As a result of this program, this year they had 27 people run for 4 open board seats! Those not elected are being mentored for the future.  Meanwhile, the Dayton Association is getting a lot of “Fair Share” RPAC investors by promoting branded merchandise for $20. as they visit brokerage office meetings. They have also raised $10,000. from affiliate members.

NAR Bob Goldberg made it clear that we should not expect NAR to be able to offer health insurance plans anytime soon, if ever, due to a number of issues, not the least of which is Realtors tend to be older, so insurance companies are not interested in issuing a policy to us. State associations do not have the same constraints NAR has, but these still may be problematic.

In roundtable discussions, I was surprised to learn that several associations bill RPAC at an amount much higher than fair share–at $100. for some of them. Members can choose to pay a different amount, but the expectation is set at a higher level. I was also interested in the variation of numbers of staff at other boards our size.  Not counting MLS, Birmingham has 13 staff members, and they are smaller than BRR.  In general, BRR is clearly running at a more efficient level than most of our peers. And there is a building boom among Associations–several are making multi-million dollar renovations, or new construction to expand meeting space and classrooms. Some of this is driven by mergers & consolidation, others by organic growth. We do seem to be on par with fees–most people I talked to are +/- $50. of ours.

A couple cool & easy ideas for member engagement involves video. One association (I think in New Mexico) does a two-minute recap of each Board meeting by the President & CEO on Facebook Live. Another association does a live-stream weekly of current events, classes, etc.

Personal engagement is also being used to increase member involvement. Ambassador programs to engage newer members, regular visits to brokerages, and even simple events like movie nights and ice cream socials are used reach members. And one CA President makes sure to write a personal thank you note to every member who attends an association event!

As for our economic climate, I attended a breakfast session by Dr. Ted Jones from Stewart Title, who commented that despite lots of folks now looking for signs of the next downturn, he sees no signs of any significant change in the overall economy for the next couple years, barring some economic shock. He expects interest rates to slowly climb to 5%, and inflation to remain low. The net takeaway is to expect next year to be more of the same as this year.

It certainly is cliché by now to say one of the best benefits of these trips is the time spent with fellow association members and staff.  But this remains so true–developing those personal relationships is so valuable. The rapport and trust built with colleagues during time spent together away from normal settings is something I value very much!

Finally, I need to share a quote from an agent in our District 12 meeting who announced her retirement.  As she spoke about her years in the business, she reminded us of this:  “Real Estate offers unlimited opportunity for humility” I think she nailed it!


BRR Vice President Michelle Bailey

Residential Economic Issues and Trends Forum:

MLS Policy and Procedure Committee:

  • Implementation of MLS of choice has been a bit rocky as some MLSs are making it challenging for brokerages when applying for a secondary membership. NAR leadership issued some clarification.
  • NAR is working on listing attribution to the listing agent regardless of the website it’s on. Google has expressed interest in working with NAR on the best way to optimize this.
  • MLS policy change to reinforce cooperation when presenting offers. Listing brokers will be required to provide written notification of their offer being presented (only when requested in writing). [NOTE: Idaho REALTOR® is looking at providing a form for this rule to be compliant with Idaho laws.]

Emerging Business and Technology Forum:

  • Lead discussion on autonomous vehicles and how it could change the future of real estate. The future is not as far as one would think. These vehicles are already operating on the streets in Arizona. Real estate offices could go mobile and how will this change what buyers are looking for? Less teenagers are getting their license to drive because they are using services such as Lyft and Uber. Will garages be needed in the future? What happens to all the space we currently use for parking garages? Effects on property taxes and zoning laws. Lyft recently purchased the largest bike share company in the world.


BRR Chief Executive Officer Breanna Vanstrom

BRR, Boise, and Idaho in general, had tremendous representation at the conference. Gary Salisbury, Phil Mount, Michelle Bailey, Carey Farmer, and Gail Hartnett made up the “official” group of volunteers attending on BRR’s behalf, along with Soren Dorius, Cassie Zimmerman, and me. Also attending from our Board of Directors were Krista Deacon, Katrina Wehr, and Jeff Wills. Thanks to everyone for taking time to learn, serve, and bring ideas back for our membership!

In addition to NAR 360, the RPAC Major Investors event, General Session, Region 12 Caucus, Expo, and the Board of Directors and Delegate Body Meetings, we attended a variety of classes, committee meetings, and forums. The report below includes highlights from those who BRR sent… and for more on the NAR Board meeting decisions and conference highlights, check out nar.realtor or conferencelive.realtor. Also, NAR will make some of the sessions available for free through the Playback service. As soon as we have this information we’ll share with all members.

I was able to attend the following sessions and meetings… What’s New for RPAC and Aristotle, How REALTORS® Can Maximize their Income and Save in Taxes, REALTOR® Association Certified Executive (RCE) Leadership Luncheon, NAR Talks with Top Producers, Leading Edge Advisory Board Meeting, Association Executive Committee Leadership Team Briefing, Association Executive Committee Meeting, and due to my appointments to the following, I attended the Association Executive Institute Planning Meeting and the new Association Executives YPN Advisory Board Forum: Top HR Issues at Your Association.

My biggest takeaway was from the Leading Edge Advisory Group, and the statement that “NAR has a $15 a month problem” – as in, that’s how much it costs that much to belong to NAR per month. For BRR, that number is $16 a month. We have talked about the idea of offering more “tangible benefits” many times, but this is a more dollars-based approach that could be more effective. So how do we demonstrate a return of at least $16 a month, if not more per month, whether members produce or not? The follow-up question to this was, would what we offer be of value if the three-way agreement were to go away, and the local, state, and national had to sell their value to members individually? These are two great questions to for our committees, board, and staff to answer for anything we want to create or improve.

To share some tangible benefits from this meeting, specifically, we’re getting permission from speakers who had great content to get permission to pass along handouts and links to members. Topics so far include brokerage management, recruiting, social media and video marketing, safety, and investment property analysis.

Make plans to attend NAR’s upcoming meetings… May 13-18, 2019 in Washington, D.C., and November 6-11, 2019 in San Francisco. Thank you!


BRR Director of Government Affairs Soren Dorius

Noteworthy from committee meetings I attended was the Issues Mobilization Support Committee, which just introduced a number of changes to their grant awards policies. BRR has been a recipient of these Issues Mobilization grants for ballot initiatives over the last several years, so these rule changes are particularly important to our association. Some notable changes include a requirement that REALTOR® associations can only give up to 50% of the total campaign’s budget, for any issues using Issues Mobilization grant funds. This is to ensure there is more community commitment from other groups and partners, and help ensure overall success of grants, as well as make sure other organizations are doing their fair share in community initiatives. Another important change includes the required “skin in the game” money that associations must provide in RPAC funds for any grants they are awarded. Previously there had been 3 differing levels, depending on the amount you requested. Now there are 5 levels, and they are designed to require more skin in the game from associations who apply for grant funds. Overall these changes will ensure NAR’s Issues Mobilization grants are awarded to the most possible applicants and assist on local or state policy issues.


BRR Director of Communications Cassie Zimmerman

I was thrilled to be able to attend my first NAR Annual Conference and Expo this year. There were a number of great resources and new programs shared that I’m excited to implement, promote, and share with members at BRR. Some of the highlights include:

  • The C2EX or Commitment to Excellence program – this is a self-guided assessment and training course for REALTORS® who want to find out how much they know, and learn even more about the industry, professionalism, data security, tech competencies, and more. Participants will receive personalized, on demand training. They will receive digital badges when they complete each portion of the program. (realtor/commitment-to-excellence)
  • At NAR 360 and the Consumer Communications Committee Meeting, we had the chance to meet Victoria Gillespie, NAR’s new chief marketing and communications officer. Victoria introduced the new marketing agency that NAR will be working with, as well as a few new concept videos showing the future direction of consumer campaigns. These videos had very clean graphics, and a solid message identifying REALTORS® as the “good guys” while highlighting the essential role the REALTOR® plays in the transaction and in people’s lives. I can’t wait for you all to see these, I really liked them and so did everyone I talked to.
  • A cool concept that was shared at the Member Communications Committee Meeting was the “Ask a REALTOR®” program that NAR is working on with Alexa, and other voice activated services. The program is currently in beta testing right now, but after the first of the year you (and consumers!) should be able to ask Alexa real-estate related questions and the answers will be provided by REALTORS®, promoting REALTORS® as the market expert. This technology is expected to evolve, as new questions are asked new answers will be provided and can be tweaked as the program is used.

I attended the Communication Directors Meeting, NAR 360, Consumer Communications Committee, Member Communications Committee, the Stewart Title Economic Forecast Breakfast, the Expo, and the General Session.

 Looking for more information? Below are conference resources provided by NAR for reference and/or download:

2018 Annual Membership Meeting Recap

Thanks to everyone who attended the 2018 Annual Membership Meeting on September 19! Below you’ll find a summary of the discussions, links to the various presentations, and links and resources referenced at the Annual Membership Meeting.

BRR President Gary Salisbury started the morning by welcoming members, thanking our sponsors, and sharing a video highlighting the Collective Impact our members have had on our community over the past year, which you can watch below.

Bylaws Voting & 2018 Election Results

Andy Enrico, BRR’s Bylaws Committee Chair, presented the proposed Bylaws changes which were voted on by the membership in attendance. These changes were approved, will go into effect on January 1, 2019.

SUMMARY OF PROPOSED BYLAWS AMENDMENTS FOR 2019 (PDF)

Debbi Myers, BRR’s Nominating and Elections Committee Vice Chair, announced the winners of the 2019 Director Elections, as follows,

  • 2019 Vice President — Jeff Wills
  • 2019-2021 BRR Directors — Michele de Reus, Elizabeth Hume
  • 2019-2021 State Directors — Julie DeLorenzo, Chelsea Hough, Elizabeth Hume, Peach Peterson, Gary Salisbury
  • 2019 State Directors — Becky Enrico-Crum, Susan Weaver

Our 2019 officers and newly elected directors will begin their terms on January 1, 2019.

Multi-Faceted Leadership: How to Shine in Your Business, Professional Network, and Community

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Collette English Dixon, Executive Director for the Marshall Bennett Institute of Real Estate at Roosevelt University, presented on leadership and how real estate pros can shine in every aspect of their life, professional, and personal.

 

Legal Update - Finley Maxson and Tim Tyree 9.19.18 - compressed image

 

Finley Maxson, Senior Counsel for NAR, and Tim Tyree, Partner at Hawley Troxell, shared a legal update with attendees, touching on surveillance issues and how to protect yourself and your clients from wire fraud.

Here are 10 Important Steps for Cyber Security:

  1. Start with security.
  2. Control access to data sensibly.
  3. Require secure passwords and authentication.
  4. Store sensitive personal information securely and protect it during transmission.
  5. Segment your network and monitor who’s trying to get in and out.
  6. Secure remote access.
  7. Apply sound security practices when developing new products.
  8. Make sure your service providers implement reasonable security measures.
  9. Put procedures in place to keep your security current and address vulnerabilities that may arise.
  10. Secure paper, physical media, and devices.

 

Don’t Believe the Hype: Tech, Marketing, and Processes that Actually Matter

Nobu Hata, Director of Member Engagement for NAR, broke down what tactics work, and which are over-rated when it comes to marketing your business.

HypeBOISE Image

 

BRR Committee Applications

Ready to get involved with BRR, IMLS, or a Foundation committee? BRR will be accepting applications from now until Friday, October 19, 2018. Apply today!

BRR Committees Letter Block

 

2018 AMM Sponsors

 

 

Surveillance Tents for Sale

Looking for more of the surveillance tents BRR was selling at the membership meeting? Stop by the BRR office during office hours to pick some up! Only $1 for Members/$3 for Non-Members.

Surveillance Tent

 

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