NEW! Homes and Land of Boise and the Treasure Valley

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New Homes and Land of Boise and the Treasure Valley Magazine

Real Estate Professionals – You now have a new venue for marketing real estate in Boise and the Treasure Valley! Homes & Land of Boise and the Treasure Valley will publish its first issue this August.

Agents will receive all the benefits Homes & Land has to offer, including custom ads, virtual tours, internet exposure on and much more. Consumers will be rewarded with a full size, glossy magazine devoted exclusively to real estate and real estate related businesses.

CONTACT US TODAY TO LEARN MORE! Ad space is filling fast.

Kathy Muench, owner/publisher • 208.634.1472 •

Teddi Ball, account manager • 208.559.8583 •

Code of Ethics Pop Quiz: Advertising Listings

Code of Ethics Pop Quiz 4

You just received your listing photos and they look fantastic! The photographer did a great job with the lighting, angles, and touch-ups and your seller is extremely happy. These photos will really make your listing shine! However, upon closer inspection, you realize that something is not right. In the photo showing the front of the house, there is a beautiful sunset in the sky directly behind the house but you know this isn’t possible because the house faces south. Do you have the photographer correct the mistake or leave it as is?

a.) Have it fixed.

b.) Leave it. Who would notice? It is not an important detail and not worth the delay/cost to change.

c.) Ask the seller what they would like to do; it is their house so they should decide if the photos are acceptable.



If you answered A, then you are correct!

You should never knowingly misrepresent a listing, no matter how small the mistake might seem. While there is nothing wrong with having a photographer make very minor adjustments to an image (such as removing blur or straitening a crooked shot), listing photos should always be a true representation of the property.


What does the National Association of REALTORS® Code of Ethics say?
Article 12 states that REALTORS® must always be accurate in their marketing and portrayals of a property. “Realtors® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations.”

Furthermore, standard 12-10 goes on to specifically define what constitutes a misrepresentation of a listing in terms of content, images, and websites:

“Realtors®’ obligation to present a true picture in their advertising and representations to the public includes Internet content, images, and the URLs and domain names they use, and prohibits Realtors® from:

 1)  engaging in deceptive or unauthorized framing of real estate brokerage websites;

 2)  manipulating (e.g., presenting content developed by others) listing and other content in any way that produces a deceptive or misleading result;

3)  deceptively using metatags, keywords or other devices/methods to direct, drive, or divert Internet traffic; or

4)  presenting content developed by others without either attribution or without permission; or

5)  otherwise misleading consumers, including use of misleading images. (Adopted 1/07, Amended 1/18)”

Bottom line – make most of your changes in person and limit what is done to the appearance of the home in photographs.

Additional Resources on Article 12:

REALTOR Magazine: When Does Photoshopping Go Too Far?
REALTOR Magazine: The Worst Offenses in Virtually Staged Photos
REALTOR Magazine: 4 Surefire Tips for Better Listing Photos


Professionalism Award Recipients

BRR's Professionalism Award

BRR’s Professionalism Award is an impartial, peer-to-peer based program that recognizes REALTOR® members for their professional and ethical behavior during transactions. BRR REALTOR® members are able to nominate other BRR REALTOR® members for outstanding professionalism anytime throughout the year.

Award Recipients are nominated and approved by their peers through our awards process. Recipients are recognized on our website and on our social media accounts each quarter once they have been vetted by their peers. To learn more about this program or to submit a nomination, visit our Professionalism Award page.


Congratulations to our Professionalism Award Recipients!

March 2019:

  • Sydney Burtwell, Silvercreek Realty Group
  • Becky Enrico-Crum, Andy Enrico & Co. 
  • Gennie Fishburn, Boise Premier Real Estate
  • Alicia Ralston, Ralston Group Properties
  • Becky Schiebout, Keller Williams Realty Boise
  • Dawn Templeton, Templeton Real Estate Group

June 2019:

  • Tracy Brault, Silvercreek Realty Group
  • Cristine Klag, ERA West Wind Real Estate
  • Phil Mount, Amherst Madison

Hubble Homes New Design Showroom

This post contains sponsored content and affiliate links.

Hubble Homes

Hubble Homes has been proudly building homes of exceptional quality, craftsmanship, and value throughout the Treasure Valley for over 23 years. Our energy-efficient homes are now ENERGY STAR® Certified & HERS rated and come with annual energy savings! Plus, all of our homes include a 2-10 Home Buyers Warranty®, so your buyers have piece of mind.

Hubble Homes is excited to announce the opening of our new Design Showroom.  Located centrally in Meridian off of Eagle Road and I-84, the Design Showroom is open some evenings and Saturdays too.   Help your Buyers build the new home they have always wanted at one of our Treasure Valley Communities! Bring them out to our new Design Showroom soon and help them discover stunning options and upgrades to personalize their new home.  No appointment necessary, browsing is encouraged.  We are looking forward to helping them personalize their Dream Home!

Hubble Home's new design showroom

Hubble Homes Design Showroom
701 S. Allen St. #102
Meridian, ID 83642
(208) 695-2023


Monday, Friday & Saturday: 9 am to 6 pm
Tuesday, Wednesday & Thursday: 10 am to 7 pm
Closed on Sunday

To learn more or schedule a tour visit one of our Model Home Sales Centers & New Home Specialists at:

  • North Ada Sales Team @ White’s Acres Model Home: 86 W. Yosemite St. Meridian, ID 83646
  • South Ada Sales Team @ Southern Ridge Model Home: 3664 E. Warm Creek Ave Nampa, ID 83686
  • North Canyon Sales Team @ Windsor Creek East Model Home: 12609 Trinidad Street Caldwell, ID 83607
  • South Canyon Sales Team @ Eagle Stream Model Home: 15461 N. Bonelli Ave Nampa, ID 83651

Model Home Sales Centers Open: Monday – Saturday, Noon to 6 pm; Sunday, 1 pm to 4 pm

Visit www. to learn more.

Our newest model home opens in Southern Ridge on Friday, June 14th.  Southern Ridge is located just east of Southside Boulevard and Locust Lane.

Bear Printing’s Real Estate Marketing

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Bear Printing for Real Estate Marketing


From traditional Flyers and Postcards to specialty products like our Flyer Minis, Home Brochures, and our Flagship product, the PermaFlyer, we offer a Full Suite of Marketing Materials to help you sell both yourself and your listings.

Want to Learn More?

Schedule a Live Training or a Webinar for your office today! Visit for more information.

Bear Printing now offers Online Design & Print Platforms

You Sell Real Estate, We Design Cool Stuff.

Why spend so much time creating Marketing Materials when you should be out Selling Homes? Put our Platform to work for you.

Get your hands dirty if you want, we’ll let you. Or you can integrate your MLS data to go Full Auto and our Automated Tools will handle it all for you.


How to Appeal your Property Tax Assessment

NOTE: All property tax appeals must be submitted to the County Board of Equalizers no later than the fourth Monday in June — this year, the deadline is Monday, June 24, 2019.

It is that time of year when homeowners receive an assessment notice from the county which determines the amount owned through property taxes. If you disagree with the assessed value noted, there is a process for appeals. Here’s a step-by-step guide on what to do:

1.) Determine if the information about your home is correct

The first step in an appeals process is to determine if the information about your home on the assessment is correct. Did they get the number of bedrooms and bathrooms right? What about the size of the lot? Documenting characteristics that you can prove are incorrect will make your appeal stronger.

To locate the characteristics of your property according to the county assessor, visit your county’s online parcel search tool — Ada County, Elmore County, and Gem County.

2.) Work with a REALTOR® to find comparable properties

The next step in the appeals process is to find comparable properties. We suggest working with a REALTOR®, as they can help you identify homes that are similar in size and amenities. Once you have a few properties in mind, look them up on the County’s website to see their assessed value. If there is a significant difference, you can use this information as part of your appeal.

Keep in mind, if the homes identified are currently for sale or have recently sold, those prices are considered the market values, which could differ from the assessed values used to determine property tax. More on those differences here.

3.) Contact your appraiser

Once you have the information you need to make your case, call or email your appraiser, whose information should be on your assessment notice. This will put you in contact with the person who assessed your home allowing you to share your research with them directly.

4.) File an appeal with the County Board of Equalization

If you are still unsatisfied with your assessment after speaking with the appraiser, you can file a formal appeal with the County Board of Equalization. This group will determine if your complaint is valid and make the necessary changes to your assessment if deemed appropriate.

All property tax appeals must be submitted to the County Board of Equalizers no later than the fourth Monday in June — this year, the deadline is Monday, June 24, 2019.

For more information on how to file your appeal, please review the steps on the back of your assessment notice, or, visit the County Assessors’ websites and others for more information:

Code of Ethics Pop Quiz: Availability of Listings

Code of Ethics Pop Quiz 3

Your buyer calls to ask you for access to a home they recently bought, to measure the windows for blinds. Although you haven’t officially closed on the property, the deal is in progress. You know the property is vacant and you happen to be nearby so you could stop by to let them in.  Do you:

a.) Give them access to the home, staying with them the entire time.

b.) Offer to give them access but leave early to make your next showing, telling them to lock up when they are done.

c.) Tell them they cannot enter the property unless we first get permission from the listing agent or seller.


If you answered C, you are correct!

As a REALTORS®, you are responsible for anyone you allow into a property, and you should never allow access without the seller’s consent — even if you’re under contract. In this instance, since you have not yet closed on this property, the home is still considered to be listed, which further prevents you from providing access to the property outside of the agreement you made with the seller through their listing agent.

What does the National Association of REALTORS® Code of Ethics say?
Standard of Practice 3-9 states that you may not provide or promote access to a property outside of the agreement you have with the owner or listing agent:

“REALTORS® shall not provide access to listed property on terms other than those established by the owner or the listing broker.”

Resources for Duty to Clients and Customers

NAR Code of Ethics

Pathways to Professionalism – Respect for Property

Code of Ethics Article 3 [Start at 6:26]

Pathways to Professionalism – Respect for Property

Merchants Moving & Storage Free In-Home Estimate

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Merchants Moving & Storage, Inc. is gearing up for a busy moving season! Call today for your free in-home estimate. We can help with all your moving and storage needs.

With homes selling so fast in Boise, it is critical to have your certified mover on schedule.  Have peace of mind knowing you have reached a local/family owned business with Merchants since 1944.  Merchants Moving is a respected Atlas Van Lines agent, servicing moves from state to state.

Merchants Moving

Selling your home or buying a new home and moving, is challenging, but we work hard to give you a great moving experience.  Our moving specialists are standing by to answer all your moving & storage questions and schedule your free survey.  Follow us on our web page and facebook to see testimonials and find helpful moving tips.

Mountain America’s Limited Time Offer

This post contains sponsored content and affiliate links.

MACU Sponsored Content 2019 

For a limited time, Mountain America Credit Union is pleased to offer a free appraisal, plus $500 cash back on new purchases. This offer is valid on a variety of loan options — from first-time homebuyer and FHA to conventional and jumbo loans. They even offer a paperless mortgage process! See their website for full details –

There is an app for that – Seven Apps for REALTOR® Safety

The nature of the real estate profession requires awareness and preparedness when it comes to safety. A REALTOR®, when meeting new clients, showing properties, or sharing information online, may find himself or herself in unsafe situations. Luckily, there are a variety of tools available through a smartphone that can enhance safety practices. Adding one or more of these applications can help REALTORS® be prepared to handle unforeseen safety issues.

 Please note: These apps noted are provided for reference only and BRR does not endorse or warrant any specific service. Please do your own research before installing or purchasing any app.


Price: Free / Must have an active Forwarn Account to use the app
Rating: 2.7 out of 5 stars

Forewarn helps real estate agents have safer engagements and smarter interactions with new clients. Input a client’s name or phone number and get background information before your next meeting. Forewarn can positively verify over 80% of prospects, including their criminal and financial background information. With Forewarn, you can safely plan for in-person interactions with a higher level of confidence.


Price: Free / Premium features available for $1.99 a month
Rating: 3.7 out of 5 stars

The Silent Beacon apps allows you to contact emergency personnel or loved-ones when you find yourself in a dangerous situation. This app will send distress text messages, track your location, and call emergency services if you activate the distress beacon. SilentBeacon’s subscription plan allows you to customize your emergency text message content and have access to a live tracking view.


Price: Free
Rating: 3.7 out of 5 stars

BSafe provides agents with a live tracking feature, a distress button, and a live streaming option where you can share a video of your situation with your contacts. You can even activate the included alarm using your voice, eliminating the need to have physical access to your device. As an added bonus, this app can send you fake phone calls to get you out of uncomfortable situations.


Price: Free / Additional features available for purchase
Rating: 4.7 out of 5

The design of this app allows you to discreetly activate the program in your pocket. When concerned, simply open the app and hold down the button that appears. Once you feel safe, release the button and input your 4-digit pin, deactivating the alarm. In serious danger? Release the button but don’t enter your pin and your location will be sent to local authorities. Premium features include automatic crash response, plug-in connections for smartwatches and Lyft accounts, and voice alarm activation.


Price: $9 monthly subscription / Enterprise plan available for Brokerages
Rating: N/A

SafeShowings is a tool for REALTORS® to add an extra element of safety to your showings. When conducting a listing, input the location, date, and time into the program. Then, using the app, capture an image of each visitor’s driver’s license as they enter the home. This information is stored under your listing in case you have concerns down the road or, if you do not press the end showing button after an allotted amount of time, your emergency contacts and authorities are alerted and sent the images you have captured. This app is only available online and is not available through the app store.


React Mobile
Price: Free / Optional panic button for purchase at
Rating: 3.6 out of 5

Similar to other apps on this list, this program allows you to send an alert to an unlimited number of contacts telling them you need help. React Mobile has three modes that are specialized for different safety situations: I’m Fine, Follow me, and Help me. Follow me begins a live tracking feature that sends your selected contacts regular updates on your location until to return to the “I’m Fine” mode. If you are in serious danger, switch to the Help Me mode (or press your panic button) to send out an emergency text message, an email to your contacts and authorities, and a post alert to Facebook. This app is best used with the React Sidekick panic button.


Kleard Pro
Price: Free / $19.99 a month depending on the plan purchased
Rating: 4.4 out of 5

This app allows you to sign visitors into your open houses, capturing their contact information and giving you the opportunity to run it through a verification process within the app. This program also works well for showings, allowing the REALTORS® to capture the buyer’s information through a verification process. As part of this process, the buyer will give you a verification code to enter, which allows Kleard to track the buyer’s phone until you end the showing. If something were to happen during a showing, this feature would allow the police to track the perpetrator’s phone and location. You also have the ability to use the information you capture during a showing or open house to send follow-up content to leads. Learn more at


Remember, these apps are only one tool to keep REALTORS® safe during real estate transactions. Keeping the phone charged and maintaining a strong signal when meeting someone new is also important. For additional ways to stay safe on the job, visit for additional tools and resources.